Sunday, May 22, 2011

50 Breathtaking Examples of Logo Design Process

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Everybody knows how important a logo is to your company or brand. A logo represents your company and products to potential customers.

Any designer can create a good logo, but it won’t necessarily be perfect. Creating an extraordinary logo requires a thorough design process. It should involve incorporating standard logo elements, choosing appropriate typography, using colors correctly and most importantly making a few versions of the proposed logo in different fonts, colors and styles. Points of comparison will help you see which one is perfect.
In today's post, I’ve compiled a list of businesses that have shared a peek inside their fascinating logo design process with the public. We hope it will get you started your own logo.

The Logo Design Process

The Bounty Bev Logo Design Process“A bounty is a reward given to those who seek the best, and BountyBev brings you the reward of American Craft Beer. Our brands are steeped in history, tradition, and countless stories that should be shared with those who are worthy and paired with flavorful foods.”
Logodesignprocess23 in Creative Brainstorming: 50 Examples of The Logo Design Process
Grooveshark | Case study“Grooveshark is an international peer-to-peer music platform, built behind a social network online. Its users are able to stream their own composed full-length songs, build playlists, share music and make friends—all for free.”
Logodesignprocess26 in Creative Brainstorming: 50 Examples of The Logo Design Process
Logo Design Process: Homespun Chili“Homespun Chili uses local and international ingredients to create one-of-a-kind meat and vegetarian chili creations. The Logo was supposed to be clean, smart, quirky, mainstream with a little Martha Stewart!”
Logodesignprocess28 in Creative Brainstorming: 50 Examples of The Logo Design Process
Siah Design Rebrand ProcessThe Siah Design logo shows a hand with index finger showing direction with the bottom part of the hand being the pencil. The icon suggests giving direction to creativity. The significance of the finger pointing up is that it is pointing up to God giving Him any credit for his design work. Being a Christian creative director Josiah Jost is very open about his faith. Siah Design specializes in logo design, has won various awards for its work and has been published in multiple design books. Siah Design serves a local, national and international clientele.
Logodesignprocess19 in Creative Brainstorming: 50 Examples of The Logo Design Process
Artistic Expression: Logo Design From Start to FinishVero offers restaurants, cafés and hotels an eco-friendly bottled water alternative. The company uses the latest in microprocessor-controlled water-purification technology to purify, chill and (if needed) carbonate tap water at the point of use.
Logodesignprocess32 in Creative Brainstorming: 50 Examples of The Logo Design Process
Dache.ch Logo Design ProcessDache is the portfolio of David Pache, where he also describes his self-branding. He’s a creative consultant and brand and identity designer in Switzerland who works with clients all over the globe to design logos, websites and more.
Logodesignprocess6 in Creative Brainstorming: 50 Examples of The Logo Design Process
The Logo Development Process: New England Breeze Case StudyNew England Breeze sells and installs wind turbines and solar panels for commercial and residential customers.
Logodesignprocess31 in Creative Brainstorming: 50 Examples of The Logo Design Process
Step by Step Logo Design ProjectThe idea behind myNiteLife is to provide an online organizer and planner for nightlife in the city of Sheffield, where bars, restaurants and clubs, among other venues, are listed, along with user reviews and ratings.
Logodesignprocess9 in Creative Brainstorming: 50 Examples of The Logo Design Process
Logo Design Process and Walkthrough for Vivid WaysVivid Ways is a new blog that focuses on personal development and colorful living. It aims to inspire and encourage readers by offering ideas and tips on how to live an amazing life.
Logodesignprocess8 in Creative Brainstorming: 50 Examples of The Logo Design Process
Giacom Brand Identity DesignGiacom is a leading provider of Internet services in the private and public sectors of the UK, Europe and beyond. Giacom’s portfolio includes scalable Internet hosting and outsourced message filtering and archiving systems.
Logodesignprocess1 in Creative Brainstorming: 50 Examples of The Logo Design Process
Henri Ehrhart Brand Identity DesignHenri Ehrhart is a French wine producer in the Alsace region. The company, in operation for more than 50 years, focuses on standard and medium-range wines distributed mainly in supermarkets. It sold 4.5 million bottles in 2008.
Logodesignprocess2 in Creative Brainstorming: 50 Examples of The Logo Design Process
VISSUMO Brand Identity DesignVISSUMO is a provider of next-generation touch technologies for industrial, architectural, retail, transportation, instructional and entertainment applications. The company has recently undergone a name change, from Infini Touch to VISSUMO, and this designer’s task was to create the new brand identity and stationery.
Logodesignprocess3 in Creative Brainstorming: 50 Examples of The Logo Design Process
Ecometrica Brand Identity DesignEcometrica is a provider of carbon-footprint services as well as land-use–change monitoring. The company is also a source of information on business and climate change.
Logodesignprocess4 in Creative Brainstorming: 50 Examples of The Logo Design Process
Tammy Lenski Brand Identity DesignTammy Lenski LLC is a business that deals with conflict resolution in the workplace. The new logo was expected to be simple and clean, inspiring and inviting.
Logodesignprocess5 in Creative Brainstorming: 50 Examples of The Logo Design Process
Troove Logo Design ProcessTroove is a company based in Mountain View, California. It originally started out as a search engine for finding structured business applications to download, hence their name (a variation of the French word “trouve,” which means “to find”). The new logo was inspired by the phrase “finders, keepers”.
Logodesignprocess7 in Creative Brainstorming: 50 Examples of The Logo Design Process
Logo Design Process for Just Creative Design’s Award Winning LogoIn this article, Jacob Cass talks about how he decided on the name for his freelancing business, Just Creative Design, and the process he used to design the award-winning logo.
Logodesignprocess10 in Creative Brainstorming: 50 Examples of The Logo Design Process
Logo Design Case StudyJMR Insurance Group is an insurance company based in Florida. Their new logo was created around the phrase “Protecting Your World”.
Logodesignprocess11 in Creative Brainstorming: 50 Examples of The Logo Design Process
Berthier Associates Brand Identity DesignBerthier Associates is a Tokyo-based architecture firm with extensive experience in designing corporate office interiors, creating innovative workplaces, improving corporate image and fostering individual performance.
Logodesignprocess12 in Creative Brainstorming: 50 Examples of The Logo Design Process
A-List Blogging Bootcamps’ Identity DesignA-List Blogging Bootcamps is a website that offers a series of short, live online training courses for bloggers.
Logodesignprocess13 in Creative Brainstorming: 50 Examples of The Logo Design Process
Metro Aviation Logo Design ProcessMetro Aviation is a helicopter transport company.
Logodesignprocess14 in Creative Brainstorming: 50 Examples of The Logo Design Process
Creating a Business LogoUserScape is the company behind HelpSpot, a market-leading, Web-based help-desk software solution.
Logodesignprocess15 in Creative Brainstorming: 50 Examples of The Logo Design Process
Case Study: Brokers Logo Design Process“Brokers runs stock market simulations, reality contests for college students of finance. A team of five members receives a portfolio of $1 million in virtual money to make trades in the Mexican stock market and the foreign exchange market. Principal message to be portrayed by the new logo? A fresh, impacting brand style but still giving the professional image of the event.”
Logodesignprocess16 in Creative Brainstorming: 50 Examples of The Logo Design Process
Kick’s Logo Design ProcessKick is a chic women’s boutique with throwback glam décor. It is located in a progressive and growing downtown area. It aims for the distinguished in taste and style.
Logodesignprocess17 in Creative Brainstorming: 50 Examples of The Logo Design Process
Blackberry Creek’s Logo Design ProcessBlackberry Creek Community Church needed a logo…
Logodesignprocess18 in Creative Brainstorming: 50 Examples of The Logo Design Process
Logo Design Process For FitucciFitucci is a source for custom doors and windows. It specializes in luxury residential and commercial projects and supplies state-of-the-art doors and windows.
Logodesignprocess20 in Creative Brainstorming: 50 Examples of The Logo Design Process
Sponsr Logo Design ProcessSponsr is a Web company in Orlando, Florida, that connects sponsors to event promoters, venues and producers. The visual identity was to be more end-user driven than b2b oriented.
Logodesignprocess21 in Creative Brainstorming: 50 Examples of The Logo Design Process
LatitudeSouth’s Creative ProcessLatitudeSouth is a new enterprise that offers a fresh approach to outsourcing legal services. Important objective: Its New Zealand origins are important to the company, though it works with clients all over the world.
Logodesignprocess22 in Creative Brainstorming: 50 Examples of The Logo Design Process
HotBox Studios’ Logo Design ProcessHotBox Studios is a company based in southeast England that specializes in creative animation and design.
Logodesignprocess24 in Creative Brainstorming: 50 Examples of The Logo Design Process
Mindberry’s Logo Design ProcessMindberry GmbH is a company based in Vienna that offers consulting and project management services. It has established the business in Austria and is looking to expand service to the rest of Europe and the US. The Brand wants to target a young/trendy audience as well as more conservative companies.
Logodesignprocess25 in Creative Brainstorming: 50 Examples of The Logo Design Process
Design Process of Undersea ProductionsUndersea Productions is a team of underwater image specialists run by Josh Jensen and Liz Harlin, a husband-and-wife and video-and-photo duo with years of experience in all aspects of underwater imaging. They are truly passionate about the underwater world.
Logodesignprocess27 in Creative Brainstorming: 50 Examples of The Logo Design Process
Design Process of Dimitrovi & Co.Founded in the early ’90s in the city of Pleven and focused on delivering heavy machinery services (excavators, bulldozers and heavy trucks), Dimitrovi & Co. is now one of the largest construction companies in north Bulgaria.
Logodesignprocess29 in Creative Brainstorming: 50 Examples of The Logo Design Process
The Logo Design Process From Start to FinishUke sells unique arrangements of chocolate as an alternative to gift baskets. It targets an upscale market.
Logodesignprocess30 in Creative Brainstorming: 50 Examples of The Logo Design Process
The Logo Design Process: From Concept to CompletioneLIFELIST is an online community dedicated to acknowledging and fulfilling its members’ life goals.
Logodesignprocess33 in Creative Brainstorming: 50 Examples of The Logo Design Process
Identity Design Process for Butterfield PhotographyButterfield Photography is run by Maria and Robert Butterfield, who each focus on a different area of photography: wedding and family photography, and commercial and sports photography. One of the constraints: The logo had to be usable across a broad range of businesses.
Logodesignprocess34 in Creative Brainstorming: 50 Examples of The Logo Design Process
Logo Design: From Start to FinishDANZK is a soon-to-be-launched lifestyle blog that focuses on culture, food, art and design from Denmark. The blog aims to expose the Danish way of life to locals and foreigners who are interested in the country. It recommends and reviews Danish products related to food, design and music. Problem: Come up with ideas free of clichés!
Logodesignprocess36 in Creative Brainstorming: 50 Examples of The Logo Design Process
Process: Branding Ian MattesonThis brand and identity development project is for photographer Ian Matteson, an action and commercial-based photographer out of Salt Lake City, Utah. Along with Ian’s action and commercial work, he shoots a lot of film and fine art. The Logo was to compliment his style.
Logodesignprocess37 in Creative Brainstorming: 50 Examples of The Logo Design Process
Dezeen Watch StoreThe Dezeen Watch Store identity brief was initially small in scope, but the outcome has remarkable underlying complexity. Watch Store is Dezeen’s first retail venture. It specializes in watches by famous designers and boutique brands. The outcome: a dynamic clock identity!
Logodesignprocess38 in Creative Brainstorming: 50 Examples of The Logo Design Process
Visual Identity: SabienziaSabienzia is a dynamic and international enterprise. Its team has more than 20 years of experience in the area of teleworking, unified communication, virtualization, advanced analytics and green IT.
Logodesignprocess39 in Creative Brainstorming: 50 Examples of The Logo Design Process
IBBT’s Logo RedesignThe Interdisciplinary Institute for Broadband Technology, a Flemish research institute, creates highly competent human capital through interdisciplinary, demand-driven basic research that targets ICT and broadband services in collaboration with companies and government.
Logodesignprocess40 in Creative Brainstorming: 50 Examples of The Logo Design Process
Brokers Direct Identity DesignBrokers Direct is an online insurance company that offers quick, friendly and low-cost insurance for landlords, tenants, owners of vacant property, homeowners, students and owners of commercial properties.
Logodesignprocess41 in Creative Brainstorming: 50 Examples of The Logo Design Process
A Guide to Creating Professional Quality Logo DesignsHere are some general rules of logo design and guidelines we should stick to in order to make high-quality logos. The author also explores how to put them into practice to create a logo design that works in the real world.
Logodesignprocess42 in Creative Brainstorming: 50 Examples of The Logo Design Process
WebMYnd Logo Design ProcessOne of WebMYnd’s products is a browser plug-in that turns your Web-browsing history into an extension of your own memory. It allows you to keep a copy of everything you look at on the Web and search actual page images and text when you need to remember or find something.
Logodesignprocess43 in Creative Brainstorming: 50 Examples of The Logo Design Process
Branding FixelFixel is a small design agency that puts out top-shelf work. Its team of designers, developers and creative thinkers aims to help companies unlock the potential of their brand.
Logodesignprocess44 in Creative Brainstorming: 50 Examples of The Logo Design Process
Apple & Eve Identity DevelopmentThis logo process post is for a company tantalizingly called, Apple & Eve.
Logodesignprocess45 in Creative Brainstorming: 50 Examples of The Logo Design Process
Funcrumb Logo Design ProcessFuncrumb, currently under development, is an online community that helps make your social life more active and stimulating. It makes it easy to find people who share your hobbies and interests, find romantic connections or establish new business contacts.
Logodesignprocess49 in Creative Brainstorming: 50 Examples of The Logo Design Process
Green Candy’s Logo Design ProcessDesigning a logo is no easy task; a lot of thought is required to achieve the best possible design solution for the client. Here is the process for Green Candy.
Logodesignprocess50 in Creative Brainstorming: 50 Examples of The Logo Design Process

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